Haystack

Haystack runs a subscription software model built around digital business cards, contact exchange and lead capture workflows. It creates value by replacing paper cards with centrally managed digital identities, then extending that utility through CRM integrations, analytics and AI-based business card scanning. For organisations, the platform reduces brand inconsistency, improves contact data capture and gives administrators control over employee identity distribution at scale.

Haystack is an Australian software company that operates a cloud-based digital business card platform. Its product lets users and organisations create, manage and share digital contact identities through QR codes, links, NFC, email and SMS, while also supporting card scanning, lead capture, CRM synchronisation and engagement analytics.

The company primarily sells subscription software to businesses, especially teams and larger enterprises that need centralised branding, identity control and employee contact-sharing workflows. It also serves individual professionals, but the product positioning and feature set indicate that enterprise deployments and team-wide administration are central to how the business creates value and generates recurring revenue.