SENSIC

The business model centres on providing digital and streaming audience measurement infrastructure that supports market research products. The platform collects census‑level behavioural and exposure data via cookies, local storage, pixels and SDKs, which are combined with panel or client datasets to produce aggregated metrics on media usage and advertising effectiveness. GfK and its subsidiaries use this infrastructure internally to power syndicated and custom audience measurement services, and it is also available to external organisations (publishers, broadcasters, advertisers, agencies and research firms) as a measurement service. Value is created by enabling accurate cross‑device, person‑centric measurement of websites, apps and streaming services, which informs media planning, campaign evaluation and audience trading.

sensic.net is a tracking and measurement platform operated by GfK SE in Germany for online advertising effectiveness and media usage research. It uses cookies, pixels and SDKs to collect census‑level data on website, app and streaming media consumption, as well as ad delivery and user interactions, across devices.

The platform underpins GfK’s audience and campaign measurement services and can also be used by third‑party companies for market research. Revenue is generated indirectly through research and analytics contracts with media owners, broadcasters, advertisers, agencies and other organisations that require digital and streaming audience measurement, rather than from consumer users whose behaviour is tracked for research purposes.