Gemius

Gemius operates an enterprise software and data business focused on digital audience measurement, analytics and ad-serving infrastructure. It creates value by collecting and processing behavioural data across web, apps, video and TV, then providing this as structured research, analytics dashboards, and ad-delivery tools. Audience measurement outputs function as market currencies in several countries, underpinning media planning and trading, while its ad-serving and SSP capabilities help publishers manage and monetise inventory.

Revenue is generated from recurring licences and subscriptions for measurement and analytics platforms, contractual fees for market-standard audience research, tiered monthly fees linked to ad impressions for ad-serving infrastructure, and per-campaign or usage-based fees for campaign serving and verification. Professional services such as implementation, training and bespoke research complement the software revenue and support adoption and retention.

Gemius is a Poland-based digital measurement and advertising technology company founded in 1999. It provides audience measurement, analytics, and ad-serving platforms that track real users’ interactions with websites, apps, video and TV inventory, and digital advertising campaigns. Its tools cover single-source audience research, behavioural analytics, heatmaps, ad serving, and supply-side monetisation for publishers and broadcasters.

The company generates revenue by licensing its measurement and analytics platforms, selling audience currency research to publishers, media agencies and advertisers, and charging usage-based and tiered fees for ad-serving infrastructure. Its primary customers are digital and cross-media publishers, broadcasters, media agencies, advertisers, product and data teams, and e-commerce businesses that require verified reach, campaign performance and user-behaviour insights to optimise content and advertising revenue.