FREE NOW

The company operates a two-sided mobility marketplace that intermediates demand from passengers and supply from taxi, private-hire, micromobility and car-sharing providers. It creates value for riders by aggregating multiple transport modes into a single app with integrated payments and receipts, and for drivers and fleet partners by providing incremental demand and a dispatch and billing layer. The group has also managed regional ride-hailing and micromobility brands within a shared operational and data infrastructure.

From a commercial perspective, the core model is transaction-driven: the platform retains a take-rate on each completed trip or ride while passing the remainder of the fare to the driver or mobility partner. On top of this it may levy platform or technology charges on bookings. For corporate customers, the business product layer delivers value through centralised billing, policy controls and simplified expense management, deepening account relationships and encouraging repeat usage over time.

FREE NOW is a Germany-based urban mobility marketplace operating a mobile app that connects passengers with taxis, private-hire vehicles and third-party micromobility and car-sharing providers across European cities. It functions as a booking and payment layer between riders and transport operators, and has historically included regional brands such as Beat and Hive within the wider group.

The company generates revenue mainly from per-trip commissions and technology or booking charges on passenger fares, and from per-ride or per-minute pricing on micromobility and car-sharing usage. It also operates a business-focused offering providing consolidated invoicing and controls for corporate travel, monetising company accounts through recurring usage and billing relationships. Its direct paying customers are individual riders and business clients using the platform for employee travel, while drivers and fleet partners act as supply-side participants rather than fee-paying customers.