Hodoku DSP

Hodoku operates a B2B AdTech model centred on programmatic media buying infrastructure. It creates value by giving advertisers and agencies access to RTB inventory, targeting tools, campaign analytics and log-level transparency, then extends that core platform with adjacent products including ad serving, audience data activation, creative production and managed AdOps support. This lets clients buy either a standalone DSP or a fuller operating stack for campaign execution.

Hodoku DSP is the trading brand of Foreshadow s.r.o., a Czech programmatic advertising software company. Its core product is a business-to-business demand-side platform used by advertisers, agencies and trading desks to plan, buy and optimise digital media through real-time bidding across display, mobile, in-app, connected TV, video and gaming inventory. The company also offers a bundled ad server, a data management capability for first-party audience activation, and supporting creative and AdOps services.

The business makes money through a mix of software access, media-spend-linked platform economics and paid service work. Its customers are business buyers rather than consumers: brand marketing teams, media agencies, trading desks, publishers using the ad server, and clients that want either self-serve programmatic execution or managed campaign support.