Flyads

The business operates as a programmatic ad exchange focused on video inventory. It creates value by aggregating advertising demand and connecting it to publisher supply via programmatic standards (OpenRTB, VAST, VPAID), while offering ad formats and a proprietary video player that standardise delivery and tracking. Advertisers and demand platforms gain access to video placements and campaign controls via a UI and programmatic integrations, and publishers obtain monetisation tools and access to demand. Revenue is generated by taking a margin or revenue share on CPM-based media spend flowing through the exchange, while publishers receive payouts visible in real‑time dashboards. The platform also enhances network growth with a referral scheme that pays a small recurring commission on revenue from recruited partners.

Flyads.com is an Estonia-based programmatic advertising platform operating an ad exchange that connects digital publishers with video advertisers. The platform provides a range of video ad formats and a cross‑screen HTML5 player, supporting VAST/VPAID and OpenRTB integrations, along with self‑serve dashboards for both publishers and advertisers.

The company generates revenue via CPM-based media spend flowing through its exchange and associated revenue-share or take‑rate arrangements with publishers, plus a referral commission programme. Its direct customers are digital publishers seeking video monetisation and advertising buyers (brands, agencies, and demand platforms) running programmatic video campaigns. Public data indicate at least one related legal entity in the UK has been dissolved, but the core website and platform appear active and registered in Estonia.