FeedAd

The company operates a performance-focused video advertising platform positioned between advertisers and publishers. On the supply side, it provides publishers and app developers with a free VAST 4-compliant ad player and SDKs (web, Android, iOS) that integrate into existing ad stacks and mediation frameworks to create monetisable outstream and in-feed video placements. On the demand side, it sells this inventory to advertisers and agencies as attention- and completion-qualified video impressions, functioning as a specialised outstream video layer rather than a full SSP, exchange or generic network.

Value is created for publishers through incremental video revenue from previously non-video or in-feed inventory, and for advertisers through more predictable attention and completed-view outcomes. Commercially, the business earns its margin from the spread between what advertisers pay (CPM or CPCV) and what is paid out to publishers for delivered impressions, rather than from licensing its software. Programmatic and direct buying workflows (e.g. via insertion orders) are supported to fit into existing media buying operations.

FeedAd GmbH is a Germany-based video advertising technology company focused on outstream and in-feed video formats. It provides a publisher-first video advertising platform and VAST 4-compliant ad player that enable continuous video playback across screen changes on web and mobile properties, integrating alongside existing ad stacks rather than operating as a full SSP or exchange.

The company generates revenue by brokering video ad impressions between advertisers and publishers on CPM and cost-per-completed-view (CPCV) models, with an emphasis on attention and completed-view guarantees. Its direct customers are advertisers and agencies buying outstream video inventory, and publishers and app developers who integrate its SDK and player to monetise their editorial or in-app inventory, with the software itself supplied free of charge to publishers under contract.