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Both Activities Have Much in Common

Interview with Marco Meroni, Managing Director of the Swiss agency June, about how his weekend hobby — sculpting heads from clay — relates to his weekday work creating media-effective brand stories and stunts. Meroni says working with clay forces slowness and a different creative mode that often sparks new approaches to client briefings. He cites his involvement in the 2017 Woodvetia campaign for the Federal Office for the Environment and explains he sculpts mostly on weekends while leading creative work at June. The piece is part of persoenlich.com's summer series “Nach der Arbeit” and was published on 2026-08-16.

Bakom outlines office's challenges

The Swiss Federal Office of Communications (Bakom) held its first media breakfast on 14 August 2026 in Biel, where newly appointed director Gianna Luzio described the challenges posed by rapid technological change. Luzio said the authority must be both careful and agile, detect important developments early, and provide the Federal Council and Parliament with well-founded bases for decisions. Bakom intends to use regular media breakfasts to give insight into less visible tasks such as frequency management, satellite communications, telecom network security and market supervision. At the inaugural event, Bakom specialists demonstrated how radio interference is located and how device conformity checks are carried out.

Swiss IWP Relaunches Poster Campaign

The Institute for Swiss Economic Policy (IWP) has launched a new outdoor poster campaign designed to present verified facts opposing common opinions and to stimulate public debate. The IWP, affiliated with the University of Lucerne by cooperation agreement but operationally independent and funded via its own foundation, distilled six poster designs from over 200 proposals. One highlighted claim cites ESTV data (2025) that the top 2% of taxpayers pay 50.7% of direct federal tax. The IWP chose physical posters over social media to benefit from greater persistence and public visibility. The campaign was produced in collaboration with Frank Bodin and follows an earlier 2023 poster initiative.