Farfetch

Farfetch runs a hybrid commerce platform. On the consumer side, it connects luxury shoppers with third-party boutiques and brands, typically earning a commission or take rate on transactions while also capturing some first-party retail margin in owned retail activities. Around that core marketplace, it extends value through editorial content, loyalty, affiliate acquisition, and resale services. On the business side, it sells advertising access to its luxury audience and offers enterprise commerce infrastructure and operational capabilities to brands and retailers via a white-label platform model.

Farfetch is a UK-founded luxury fashion commerce company operating a global digital marketplace that aggregates inventory from brands, boutiques, and department stores. It generates consumer demand through its website and app, facilitates transactions, and supports fulfilment, returns, editorial discovery, loyalty, and resale. In addition to direct consumer commerce, it monetises advertising inventory sold to brands and agencies and provides white-label commerce infrastructure to luxury brands and retailers through Farfetch Platform Solutions.