Exit Bee

The company operates a performance-focused advertising network built around exit-intent inventory. It integrates a script on publisher websites to detect or predict disengagement events using pattern recognition and machine learning, and then serves premium display ad formats when users are about to leave. Value is created for publishers by monetising visitors who would otherwise exit without generating revenue, and for advertisers by offering a controlled, viewable placement at a decisive user moment.

Commercially, the company packages this as premium display campaigns for advertisers and agencies, generally priced on viewable impressions and high CPMs. Publishers access a dashboard listing their sites, performance data, and earnings, and participate via a revenue-share model. The business scales by onboarding more publishers (increasing available exit-intent inventory) and more advertiser demand, effectively operating as a specialised performance ad network within the broader adtech ecosystem.

Exit Bee is a UK-based advertising technology company that provides an exit-triggered display advertising platform. It uses pattern recognition and machine learning to detect or predict when website visitors are about to disengage and serves high-viewability ad units at that moment. The company operates a premium ad network connecting advertisers and digital publishers.

Exit Bee generates revenue by selling these exit-triggered ad impressions to brands and media agencies, while sharing revenue with publishers who integrate its scripts on their sites. Its customers are digital publishers seeking incremental, high-CPM monetisation of abandoning visitors, and advertisers and agencies looking for high-engagement display inventory with guaranteed viewability-based buying.