Ervington Investments

Google Surges on YouTube & Programmatic; AnyClip Raises $21M

Week in review highlights Google's share-price rise as revenue grows 11% year over year to $17.7 billion, driven by core search, mobile, YouTube, and programmatic via DoubleClick, with a strong $7 billion operating cash flow. Separately, AnyClip Media raised $21 million from investors including Ervington Investments, with Roman Abramovich participating, to bolster its TripleMatch technology. The report also notes Sizmek's Mobile Index findings that 5.35 billion rich media impressions were wasted in Q1 2015 due to the continued use of Flash rather than HTML5, and that over 10% of advertisers failed to serve a single successful rich media ad on mobile. Together, the items illustrate momentum in search, video, and programmatic advertising, alongside ongoing efficiency and brand-safety concerns in mobile.

AnyClip Raises $21 Million To Add A Higher Dosage Of Data To Video Ads

AnyClip Media announced a $21 million funding round led by Ervington Investments with participation from Jerusalem Venture Partners, supported by notable investors Bob Pittman and Mickey Schulhof. The capital will fund product development and global expansion, including hiring about 100 people across Europe and Asia. Founded in 2013, AnyClip provides a content management and video monetization platform for studios, combining video search, ad-targeting tools, and its TripleMatch technology to analyze viewer resonance. The company reports 40-80 million uniques and 3-5 billion monthly video views, aided by a publisher network of around 200,000 sites and a database of trailers and clips. It previously rolled out a SafePlay widget in 2014 to gauge fraud risk via iFrames and plans a fall platform rollout to help brands and publishers monetize OTT audiences, with emphasis on mobile in Asia.