emetriq.com

The company operates as a B2B adtech and data provider focused on the German digital advertising market. It curates a large pool of user profiles and standard segments, develops contextual and identity products, and distributes these segments into programmatic buying platforms. Value is created by enabling advertisers and agencies to reach defined audiences, extend addressability beyond third‑party cookies, and measure and validate campaign reach in a privacy‑compliant way.

Revenue is generated through enterprise data and service contracts for audience activation, contextual targeting, identity stitching and audience analytics. Distribution partnerships with major DSPs extend the usable inventory and simplify activation, while data partnerships with publishers expand coverage. Custom modelling and synthetic audience services add a higher‑touch, project or licence-based revenue stream.

emetriq is a Germany-based data and targeting provider within the Telekom Deutschland group. It operates a large German profile and segment pool and offers contextual, identity and audience analytics products used in programmatic advertising via integrations with demand-side platforms such as Adform and The Trade Desk.

The company earns revenue by selling audience segments, contextual targeting, multi‑ID and audience insight services to advertisers, brands, and media agencies. Its customers are marketing and programmatic teams that buy data and targeting solutions for campaigns in a privacy‑compliant, largely cookieless environment, particularly in the German market.