adality

The company operates a B2B data and targeting services model. It ingests advertisers’ and partners’ first-party data, pseudonymises and matches it via an identity graph, and then activates it across programmatic, social and retail media channels. Its data clean room provides a controlled environment for anonymised data collaboration, measurement and audience building, while its geo product links offline address data to online identifiers for precise, store-level targeting. Predefined and custom audience segments are licensed for use in demand-side platforms, ad servers and publisher environments. Value is created by improving match rates, enabling privacy-compliant activation of first-party data, and reducing media wastage through more accurate targeting and measurement.

adality.de is a German data-driven advertising provider within Bertelsmann Marketing Services. It focuses on first-party data onboarding, privacy-compliant data collaboration, audience segmentation and precise geotargeting for digital marketing campaigns.

The company offers CRM data activation, a data clean room service, geo-based targeting built on building-level address data, and pre-defined audience segments for programmatic activation and on-site personalisation. It generates revenue from B2B contracts with advertisers, agencies, publishers and data owners for data licensing, activation services, data clean room usage and related consulting, with pricing defined in internal rate cards and individual agreements rather than self-service SaaS plans.