Display & Video 360
Display & Video 360 is a enterprise DSP for cross-channel programmatic media buying.
Display & Video 360 operates in the AdTech Vendor segment.
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Distinction
Display & Video 360 is not a standalone company or legal entity; it is Google’s DSP product within Google Marketing Platform. It is distinct from Google Ads, which targets broader self-serve advertiser use cases.
- Founded
- Unknown
- Headquarters
- Unknown
- Core Segment
- AdTech Vendor
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-06-04
Key insights about Display & Video 360
Display & Video 360: About
The product operates as enterprise advertising infrastructure. It gives advertisers and agencies a single platform for programmatic media planning, buying, optimisation, and reporting across multiple digital channels and inventory sources. Value is created by consolidating campaign workflows, improving buying efficiency through real-time bidding and targeting, and connecting demand to both Google-owned and external supply.
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Display & Video 360: Market Position
Display & Video 360 is Google’s enterprise demand-side platform within Google Marketing Platform. It is used by large advertisers, agencies, and enterprise marketing teams to plan, buy, execute, and measure programmatic advertising across display, video, native, audio, connected TV, mobile app, and digital out-of-home inventory through a unified interface.
The product generates revenue by charging platform and media-buying fees tied to advertising spend. Its commercial value rests on cross-channel workflow consolidation, access to Google inventory and third-party exchanges, audience targeting, real-time bidding, brand safety controls, and integrated measurement. Display & Video 360 is an active product brand, not a standalone legal company.
Display & Video 360: Frequently Asked Questions
What is Display & Video 360?
Display & Video 360 is Google’s enterprise demand-side platform for planning, buying, and measuring programmatic advertising across multiple digital channels.
Who uses Display & Video 360?
Large advertisers, media agencies, trading desks, and enterprise marketing teams use it to manage sizeable cross-channel media budgets.
How does Display & Video 360 make money?
It makes money primarily through platform fees tied to advertising spend and enterprise media-buying activity executed through the platform.
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