DEPT®

The company operates as a digital agency and professional services firm. It creates value by designing and building digital products, implementing data and analytics platforms, and delivering AI- and martech-enabled marketing and commerce programmes for clients. Capabilities are organised into branded practices (e.g., AI, data, digital products) and underpinned by a proprietary martech platform used to standardise and accelerate delivery. It competes with global consultancies and creative agencies and expands its footprint and service range through acquisitions. Value for clients comes from outsourced expertise, integrated multidisciplinary teams and reusable technology components that reduce implementation time and manual effort.

DEPT is a Netherlands-based digital services agency backed by the Carlyle Group. It provides strategy, design, engineering and marketing services via specialised practices focused on digital products, data, and artificial intelligence, and uses a proprietary marketing technology platform as an execution layer. The company competes with large digital consultancies and agencies such as Accenture Song and Deloitte Digital and operates at global scale.

Revenue is generated from professional services engagements, including consulting, design and build projects, and ongoing managed services. Its customers are primarily large brands and enterprise organisations that require digital product development, data and analytics platforms, and AI- and martech-enabled marketing and commerce capabilities. Growth is supported by geographic and capability expansion, including targeted acquisitions of other digital agencies.