Convo Ink

The business operates as a content marketing and campaign execution provider built around a proprietary attention metric. It creates value for advertisers and agencies by combining content design and production, programmatic-compatible distribution assets (tags) and attention-based analytics to optimise performance across publisher inventory. It does not appear to act as a full ad network or DSP; instead, it sits between creative and media buying, allowing clients to retain control of media spend in their own DSPs. Publishers gain value through content formats and optimisation that can increase time on site and audience engagement, which can improve monetisation of their inventory.

Convo Ink (now trading as Convo Media) is an Australia-based content marketing and media services company focused on programmatic distribution of branded content. It provides a platform and managed service that design, produce and distribute storytelling-led campaigns across publisher inventory, with a proprietary Quality Attention Score (QAS) used to measure and benchmark audience attention.

The company generates revenue from creative production and managed campaign services for advertisers and agencies, while enabling media buying through clients’ own demand-side platforms via supplied tags. Its direct customers are brand marketers, programmatic trading teams and media agencies; publishers are supply partners whose performance can be improved via attention-led content formats rather than fee-paying users.