Converto

The business model combines advertising technology infrastructure with media sales and managed services. On the buy side, the company offers dynamic creative and privacy-compliant targeting solutions that generate ads from structured feeds and situational signals, alongside augmented reality formats and campaign analytics. These are typically delivered as managed or semi-managed services to advertisers and agencies, integrating into standard tracking and verification setups.

On the sell side, it aggregates and packages display, video, native, e-mail and other inventory from curated publisher partners, and operates services and software through which publishers can market and monetise their digital advertising space. Value is created by improving personalisation and relevance of ads without third-party cookies, enabling product-level measurement, and simplifying cross-format campaign execution. Revenue is captured via media margins and performance-based pricing on campaigns, plus service and implementation fees tied to creative, feed and campaign management.

Converto AG is a Swiss online advertising technology and services company that provides dynamic creative, privacy-compliant targeting and media reach products for advertisers and publishers. It operates a feed-driven dynamic ad platform that assembles display, video, digital out-of-home and other formats in real time, plus an augmented reality ad product and analytics environment for campaign performance reporting.

The company monetises by selling curated media inventory on flexible cost-per-action and cost-per-impression models, by providing managed campaign and creative services, and by operating software and infrastructure that help website owners monetise their digital advertising space. Its direct customers are advertisers and media agencies buying campaigns, and publishers using its services and inventory offers to market and monetise their ad space, primarily in Switzerland and neighbouring markets. Converto AG is part of The Relevance Group.