Codevelop

The company operates an adtech product model built around a catalogue of standardised, high-impact display formats for desktop and mobile. It creates, maintains and supports the technical templates and infrastructure required for publishers to implement these special units and for advertisers to buy them consistently across sites. Value is created for publishers through higher-yield, premium inventory and for advertisers and agencies through simplified planning, booking and execution of large-format display campaigns. Revenue is likely driven by media-based fees associated with campaigns running through these formats, and potentially by implementation or support services for publishers, rather than a self-serve SaaS subscription model.

codevelop.io is a Switzerland-based ad technology company focused on premium online display advertising formats. It develops and standardises high-impact desktop and mobile ad units such as Double Sitebar, Dynamic Branding Wall, Dynamic Head, Midscroll, Sitebar, Dynamic Wideboard and Welcome Ad, which can be implemented across publisher sites and bought by advertisers.

The company makes money by enabling publishers to monetise inventory with these special formats and by facilitating advertisers’ and agencies’ direct and programmatic bookings of these units. Its customers are primarily digital publishers seeking higher-yield ad products and brand advertisers and media agencies that purchase premium display inventory for campaigns in the digital advertising market.