CMI France

Voxeus Expands Podcast Network with Le Monde and More

Voxeus, a podcast broadcasting and monetisation technology for publishers developed by SPARTEO, announces new publisher clients in France, including Le Monde. The addition expands Voxeus premium network, which already includes Le Figaro, Le Parisien, Elle, Eurosport and Capital, among others. Other newly named publisher clients are AFP (Agence France Presse), Konbini, and Humanoid, reinforcing Voxeus's role in enabling publishers to turn podcasts into assets by controlling distribution, audience, and incremental revenue. Elisabeth Cialdella, General Manager of M Publicité, said the partnership strengthens Le Monde Group's ability to monetise podcasts while preserving editorial quality. Jérôme Guibaud, Voxeus Head of Operations, added that Le Monde's arrival demonstrates Voxeus has the best podcast broadcasting and monetisation technology on the market and provides advertising partners with access to France's most comprehensive audio inventory. The move underscores Voxeus's growing footprint in the French podcast advertising ecosystem.

Building A Better Content Machine: The Scorecard

Data-Driven Thinking columnist Bibhakar Pandey, VP of Customer Experience and Marketing Services at Capgemini, argues for a unified, strategically connected content program that guides users from acquisition to conversion. He recommends a content scorecard to measure who consumes content, the most effective channels, and overall performance, with ongoing testing and refinement. The piece emphasizes audience segmentation, combining internal and third-party data via customer data platforms, and tailoring content to the buyer’s journey. It notes engaging formats such as articles, videos, social feeds, and influencer blogs, and highlights metrics like engagement, conversions, and lead generation. Citing Content Marketing Studio research, it says 74% of top performers craft content by journey stage versus 48% of all respondents. The article concludes with channel allocation considerations and encourages following Capgemini and AdExchanger on Twitter.