Citiservi Media

The business combines three layers. First, it provides proprietary adtech and data infrastructure, including a DMP/CDP, clean room, contextual targeting, ad server and retail media tools. Secondly, it sells managed activation services such as trading desk execution and local marketing for advertisers and SMEs. Thirdly, it owns and monetises local publisher inventory through a network of local sites and B2B media properties. Value is created by linking owned audiences and media supply with targeting, activation and analytics tools inside one commercial stack.

Citiservi Media is a Spanish adtech and digital media business operating under the legal entity Citiservi Europe S.L. It combines proprietary customer data and clean room tools, contextual targeting, ad serving, retail media capabilities and managed programmatic services with an owned network of local media properties. Its products are built primarily for publishers, advertisers, agencies, retailers, SMEs and local businesses seeking audience targeting, campaign execution and inventory monetisation in Spain.

The company makes money through a hybrid model: software and data access tied to its DMP/CDP, audience products and adtech stack; managed-service fees and media spend margins through its trading desk and local advertising services; and advertising revenue from its owned local publisher network. Its positioning is centred on local Spanish audience intelligence, Spanish-language contextual analysis and a vertically integrated stack spanning data, activation and media supply.