Cavai

Cavai operates a B2B adtech model combining proprietary software with campaign services. It provides a platform for building and serving conversational, dynamic, and interactive ad formats, then monetises that platform through advertiser and agency spending, managed execution fees, and publisher monetisation relationships. The company creates value by embedding richer user interaction into standard programmatic workflows rather than requiring a separate closed media environment.

Cavai is a Norwegian adtech company that develops and operates a proprietary platform for conversational and interactive digital advertising. Its products enable advertisers, agencies, publishers, and programmatic teams to create, deliver, and measure interactive ad units across web, mobile, and video environments, including display, video, and conversational formats. The platform combines creative tooling, ad delivery, and reporting, and integrates with programmatic buying and exchange infrastructure.

The company appears to generate revenue through a mix of software access and campaign-related commercial models. It serves advertisers and agencies through managed campaign execution and creative production, while also offering platform access and monetisation tooling to publishers. Its value proposition is to help buyers improve engagement and personalisation within privacy-conscious ad experiences, and to help publishers increase yield through higher-impact formats.