BV

The business model centres on providing mass-market retail and consumer banking services in Brazil through a digital-first platform. The bank acquires customers into a free or low-fee digital current account and then cross-sells credit cards, consumer finance, vehicle and other loans, and investment products. Card-linked cashback and rewards are used to stimulate card usage, deposits and product cross-sell, including conversion of rewards into investment products.

Revenue is generated through a combination of net interest income on loans and financing, card economics (interchange plus monthly annual fees on credit cards), fees on banking services from a published tariff schedule, and management and custody fees on funds and structured products operated by its asset management arm. Strategic investments and acquisitions in payments and loyalty assets support customer acquisition and engagement but are not the core revenue model.

bv.com.br is the digital presence of Banco BV, a Brazilian retail and consumer bank backed by Votorantim Finanças and Banco do Brasil. The bank offers digital current accounts, credit cards with cashback and rewards, consumer lending and vehicle and other financing products, together with investment and asset management services via BV Asset.

The company earns revenue from interest margins on loans, card interchange, card annual fees, banking service tariffs and investment and asset management fees. Its customers are primarily Brazilian retail banking users and investors, with some institutional clients using its asset management and securities services. The bank positions itself as a competitor to digital banks and fintechs in Brazil’s consumer-credit and everyday-banking market.