BRF
BRF is a brazilian food producer selling poultry, pork and processed foods.
Analyst Perspective
BRF is a Brazilian food company best known for producing and selling poultry, pork and processed food products through wholesale, retail and foodservice channels. It generates revenue by manufacturing branded and private-label food products and distributing them through commercial partners and large retail networks rather than by selling software or media services. Its direct customers are typically retailers, distributors and foodservice buyers, while end consumers purchase its packaged food brands through supermarkets and other outlets. Based on the limited input, BRF should be understood primarily as a large incumbent consumer goods manufacturer and brand owner rather than a technology platform.
Analyst Signal Briefing
No strategic news signals detected in the last 90 days.
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Key insights about BRF
Category Differentiation
This is the Brazilian food producer BRF, not an adtech, martech or software company. It should be classified as a consumer goods brand owner and manufacturer rather than a digital platform.
BRF: About
BRF operates a scaled food manufacturing and distribution model. It sources agricultural inputs, processes protein and packaged food products, manages brand portfolios, and sells into retail, wholesale and foodservice channels. Value is created through production scale, supply chain management, brand recognition, and distribution reach.
How BRF Works & Monetises
Business model analysis and core revenue streams
BRF monetises through product sales of meat, processed foods and related consumer packaged goods. The core pricing model is retail and wholesale product margin, with revenue driven by volume sold, category mix, branded product strength and channel distribution agreements.
Recent Signals (BRF)
Digital Agencies Grew by 50% in Brazil Last Year; Predicta Aims for 80% growth in 2017 - ExchangeWire.com
This LATAM roundup highlights activity in Brazil’s digital advertising market. A Digital Agencies Panorama 2017 study by Rock Content and Resultados Digitais shows Brazil’s digital agencies grew about 50% last year, with 34.5% offering marketing automation and 23.3% providing sales consultancy. The main services cited are social media management (73.7%), digital media buying via Google AdWords and Facebook Ads (72%), and digital content creation (68.8%). Predicta grew revenues by 20% in 2016 and targets 80% growth in 2017, driven by new adserver contracts with TIM, Vivo, BRF, McDonald’s, and Volvo, and by expanding end-to-end capabilities across channels. In leadership news, Twitter Brazil appointed Fiamma Zarife as general manager; Guilherme Ribenboim leaves his role as vice president for Twitter Latin America. Lastly, Clear Channel will be regularly audited by the Brazilian Institute IVC, with monthly reports in Rio de Janeiro and Curitiba through ABOOH.
Read original sourceBRF: Frequently Asked Questions
What is BRF?
BRF is a Brazilian food company that produces and sells poultry, pork and processed food products.
Who uses BRF?
Its direct customers are retailers, distributors, wholesalers and foodservice buyers, while consumers purchase its products through those channels.
How does BRF make money?
It makes money by manufacturing and selling food products at wholesale and retail margins across branded and packaged categories.
Company Facts
- Founded
- 1934
- Headquarters
- Brazil
- Core Segment
- Advertiser / Brand
- Company Size
- >5,000
- Official Link
- brf-global.com