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Evergreen Content: Year-Round Strategy for Publishers' Success

Publishers are increasingly treating evergreen content-commerce as a revenue safety net amid volatile display CPMs and more cautious premium budgets. The article argues that relying on seasonal peaks such as Black Friday no longer scales: Q4 2025 showed margin pressure and stagnating traffic, revenue and sales volumes in German content-commerce, according to the Awin Peak Shopping Tracker. Successful publisher commerce now requires repeatable series, documented test methodologies and machine-readable product/service modules—plus structural site features (search/discovery, comparison tables, price alerts, deal trackers) and structured product data—so content converts year-round. The piece highlights examples (Wirecutter, Stereo Guide, Heise, CHIP) and warns that marketplaces, retail media and zero-click AI surfaces are concentrating purchase intent, making distinctiveness, transparency and machine-readability essential for long-term monetization.

Netflix Free Experience Launches in Kenya (Android)

Netflix is testing a free, Android-only streaming experience called Netflix Experience in Kenya, available to users aged 18+ who sign in with an email and password and without any payment details. The teaser offers a selection of content, including Bridgerton, Army of the Dead, and Blood & Water, to encourage users to upgrade to paid plans. The test is geographically limited and first-of-its-kind for Netflix in Africa, with potential expansion to other regions dependent on results. Netflix notes that Germany is unlikely to receive a similar offer due to its large paying subscriber base. Previous free-access experiments have occurred in other regions, though some are no longer accessible in Germany. The campaign aims to grow the paid subscriber base by showcasing the service experience.

The Great Reshuffle: Ready for a New Job?

The article references The Great Reshuffle, a concept attributed to LinkedIn CEO Ryan Roslansky, noting that post-pandemic work models are being reconsidered. It then curates Europe-wide marketing and adtech job openings for the week, inviting readers to explore OnlineMarketing.de’s Jobbörse for more listings. The job lineup includes roles such as a Volontär:in in Corporate Communications, a Performance Marketing Manager with Full-Remote or On-Site options (Germany/Austria and Vienna), a Social Media Manager focusing on Instagram, and MarTech Specialists for Gardena. Swat.io is highlighted as a provider with clients including ARD, Burda, CHIP, derStandard.at, Drei Hutchison, ÖBB, ORF, Raiffeisen, Red Bull Media House, and ZDF. The piece also notes opportunities to post jobs via the contact Niels and emphasizes the European scope of the job market in digital marketing and adtech.