Blue
Blue is a retargeting AdTech platform for personalised e-commerce advertising.
Analyst Perspective
OC GROUP TECNOLOGIA DA INFORMAÇÃO LTDA, trading as Blue, is a Brazilian AdTech vendor that provides a proprietary retargeting platform for advertisers, e-commerce companies and digital marketers. Its platform combines ad serving, product recommendation logic and behavioural data analysis to deliver personalised banner and product advertising across web inventory. The company positions itself as a technology specialist in retargeting and operates with in-house machine learning rather than depending on third-party software. Blue generates revenue from business clients that use its platform to improve conversion rates and return on advertising spend. Its customers are primarily e-commerce businesses, online retailers and marketing teams that need personalised retargeting and dynamic product promotion. The company also works with publisher and inventory network environments as part of campaign delivery and monetisation execution.
Analyst Signal Briefing
Archived (Stand: 24 Jun 2026)No strategic news signals detected in the last 90 days.
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Key insights about Blue
Category Differentiation
Blue is a B2B retargeting and ad serving technology vendor, not a consumer app or a general-purpose marketing agency. It is specifically focused on e-commerce advertising workflows rather than foundational AI infrastructure.
Blue: About
Blue runs a B2B advertising technology model centred on proprietary retargeting software. It creates value by ingesting user and product-feed data, matching audiences to relevant products, serving personalised creatives, and improving advertiser conversion outcomes. Revenue is generated from ongoing platform usage and campaign-related spend tied to ad delivery and performance optimisation.
How Blue Works & Monetises
Business model analysis and core revenue streams
Blue monetises through a SaaS-style AdTech platform model with campaign-linked commercial mechanics. Clients pay for access to retargeting, ad serving and recommendation capabilities, with pricing aligned to platform usage, campaign scale and performance outcomes such as conversion improvement and return on ad spend.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Recent Signals (Blue)
Prebid.js 11.26.0 Release
Two Prebid.js releases were published in quick succession: v11.26.0 on 2026-07-28 and v11.28.0 on 2026-08-04. v11.26.0 introduced core changes including realTimeData post-install support, removal of Topics API handling and an fpd validation library, plus a new SMB adapter, a DAA AdChoices Signal module, gamAdServerVideo GPP consent support, and multiple adapter maintenance updates. v11.28.0 added a core PR exposing COPPA to bidder user syncs, dependency bumps and build/CI fixes, and several adapter-specific changes: Yieldmo now blocks bids/syncs on COPPA requests, adQuery passes qid to user sync URLs, Pstudio moved user retrieval to localStorage, and AdSmartx was rebranded to Agenticx with audio ad support. Releases were published via GitHub Actions and source archives were timestamped; 11.28 uses tag ea49e63.
Read original sourceBlue: Frequently Asked Questions
What is Blue?
Blue is a Brazilian AdTech vendor that provides proprietary retargeting, ad serving and personalised product advertising technology for businesses.
Who uses Blue?
E-commerce companies, online retailers, digital marketers and advertiser teams use Blue to re-engage site visitors and improve conversion performance.
How does Blue make money?
Blue makes money by charging business clients for access to its retargeting platform and for campaign-related usage tied to ad delivery and optimisation.
Company Facts
- Headquarters
- Brazil
- Core Segment
- AdTech Vendor
- Official Link
- getblue.io