Maximiles

The company runs a consumer-facing loyalty and rewards ecosystem that aggregates demand from partner merchants and brands. It creates value for consumers by granting points for qualifying actions (online purchases, survey participation, interactions) that can be converted into gifts or donations. It creates value for business clients by providing a shared loyalty currency that can drive acquisition and retention, an access panel for survey respondents, and a segmented database for direct-marketing campaigns.

Economically, the model is B2B-led with a B2C front-end. Partner companies pre-purchase or are billed for points issued to consumers and for campaign or project work. The platform manages tracking, attribution and fulfilment of rewards, while leveraging the aggregated member base for market-research and data-rental services. Core assets are its member database, tracking infrastructure, and fulfilment/logistics for rewards.

The company operates an online multi-merchant loyalty and rewarded-survey platform in France and Europe. Individual members earn points for online purchases at partner merchants, participating in questionnaires and other digital interactions, then redeem points for gifts or donations via a central catalogue, including web and mobile access.

On the B2B side, the business sells point issuance to partner companies, provides a market-research access panel for paid surveys, and rents its consumer database for targeted e-mail, postal and telephone campaigns. Revenue comes primarily from billing partners for points awarded to members, from market-research projects using its panel, and from database rental and direct-marketing services.