Bcovery

The company operates as an adtech software provider combined with a media trading desk. It creates value by detecting and recovering technically lost ad impressions for publishers, curating direct and high-quality inventory paths for buyers, and optimising campaigns for both performance and carbon emissions. Its technology is integrated via a script or tag manager on client websites and is accessed through an online dashboard. On the demand side, advertisers and agencies route spend through its managed routes and optimisation tools to access additional, curated inventory and carbon-aware buying. On the supply side, publishers gain incremental revenue from recycled impressions and improved yield. The platform functions as a marketplace and optimisation layer between buyers and sellers, improving media efficiency and environmental impact across display and video formats.

Bcovery is a French adtech software company and trading desk focused on reducing wasted digital advertising impressions and associated carbon impact. Its core technology identifies “ghost” or lost ad impressions on publisher sites, recovers them into monetisable inventory, and provides a dashboard for tracking recovered volumes, yield and campaign performance. The company serves digital publishers, advertisers and media agencies, offering tools and managed trading services to improve media efficiency and lower the carbon footprint of display and video campaigns. Revenue is likely generated from media margins on managed buys, marketplace access to recycled inventory and fees for use of its console and optimisation tools.