AutoScout24

The company operates a multi-sided digital marketplace and software ecosystem around vehicle sales. On the demand side, consumers access searchable listings, valuation tools and direct sale options at no or low direct cost. On the supply side, professional dealers and other automotive businesses pay for inventory listing packages, enhanced visibility, lead access and digital tools that integrate with their stock and workflows. Acquisitions such as leasing and B2B wholesale platforms extend the model into dealer-to-dealer auctions and leasing offers, creating additional value by consolidating inventory sources and sales channels. Advertising inventory on high-traffic consumer pages is sold to brands and finance or insurance partners, adding a media revenue layer. Overall, value is created by matching buyers and sellers of vehicles, enabling digital transactions and providing workflow software for dealers.

AutoScout24 is a Germany-based online automotive marketplace and dealer software group focused on Europe, with expansion into Canada. It operates consumer-facing digital classifieds and transaction flows for new and used vehicles, alongside B2B platforms for vehicle leasing and dealer-to-dealer wholesale trading. The business aggregates listings from professional dealers and private sellers, and provides search, lead generation, direct sale and auction capabilities.

Revenue is primarily generated from car dealers and other automotive businesses that pay for listing packages, premium placement, software tools and transaction services. Additional income comes from advertising sold on marketplace properties and fees linked to direct sale and wholesale transactions. Core customers are professional vehicle dealers, leasing providers and other automotive intermediaries that use the platforms to market inventory, source vehicles and manage digital sales workflows; consumers use the sites to research and transact but are not the main paying customers.