AutoScout24

AutoScout24 creates value by aggregating vehicle supply from dealers and private sellers into a high-intent automotive discovery platform for buyers. This audience and inventory concentration generates network effects: more listings attract more buyers, which increases dealer ROI and supports higher paid placement, subscription and advertising demand. The company monetises both the marketplace side through listing and promotion products and the media side through advertising sold against its automotive audience.

AutoScout24 is a digital automotive marketplace and media property focused on new and used vehicle listings. It aggregates inventory from dealers and private sellers, helps consumers search and compare vehicles, and extends that audience into advertising and lead generation products for automotive brands and dealers. The business operates primarily as a classifieds marketplace with additional monetisation from advertising and promotional services.

Its paying customers are chiefly automotive dealers, advertisers, and related commercial partners such as finance and insurance providers, while consumers use the platform to discover vehicles and contact sellers. The company is private equity-owned by Hellman & Friedman and has expanded beyond its core European marketplace footprint through the acquisition of TRADER Corporation in Canada.