Authentic

Authentic creates value by acquiring established consumer brands and intellectual property, preserving and extending their commercial relevance, and licensing those rights to partners that manufacture, distribute and retail products under those brands. This lets the company scale brand monetisation across categories and geographies without carrying most of the operational burden of manufacturing or wholesale distribution. It also supports portfolio growth through brand marketing, retail partnerships and selective owned commerce channels.

Authentic is a private US-based brand ownership and licensing company that acquires trademarks, media rights and consumer brand intellectual property, then monetises those assets through licensing agreements with manufacturers, retailers and operating partners. Its portfolio spans fashion, sports and entertainment brands, and the business model is deliberately asset-light: third parties typically make, distribute and sell the products while Authentic manages ownership, strategy, positioning and commercial partnerships.

Beyond licensing, the company also runs centralised marketing capabilities for portfolio brands and maintains selected direct-to-consumer commerce endpoints through portfolio websites and a multi-brand storefront. Revenue is driven primarily by royalties and licensing fees, with supplementary income from brand partnerships, marketing-related services and limited e-commerce activity tied to owned brands.