ReklamUp
ReklamUp is a publisher monetisation SSP for web and mobile inventory.
Analyst Perspective
Arsus Technologies Ltd, trading as ReklamUp, is a private AdTech company that provides publisher monetisation infrastructure for web and mobile inventory. The company operates as a Google Ad Exchange and Google MCM partner, runs its own supply-side platform, and offers header bidding, open bidding, app mediation, ad layout optimisation, and implementation support through direct integration with Google Ad Manager and related demand sources. The business serves digital publishers, app developers, and media owners that want to increase fill rates and eCPMs across display, video, interstitial, and rewarded formats. It generates revenue primarily through a percentage share of advertising revenue or margin on monetised supply, supplemented by managed monetisation services tied to onboarding, optimisation, and yield improvement.
Analyst Signal Briefing
Archived (Stand: 4 Jul 2026)No strategic news signals detected in the last 90 days.
Explorer Tier
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Key insights about ReklamUp
Category Differentiation
This company is not a consumer app, publisher, or advertiser brand. It is a publisher monetisation and SSP business focused on programmatic supply, yield optimisation, and Google-linked monetisation infrastructure.
ReklamUp: About
The company operates a B2B publisher monetisation platform and managed yield service. It integrates publisher and app inventory into Google Ad Manager, connects that supply to Google AdX and additional bidding partners, and improves auction competition through header bidding, open bidding, and app mediation. ReklamUp creates value by increasing publisher revenue per impression and fill rate, then captures a share of the resulting advertising revenue.
How ReklamUp Works & Monetises
Business model analysis and core revenue streams
ReklamUp monetises primarily through percentage take-rates on publisher advertising revenue generated via its SSP, Google AdX/MCM access, header bidding, open bidding, and app mediation services. Its commercial model follows standard ad network and SSP economics, where the company retains a margin from cleared media spend and revenue uplift. It also monetises through service-led implementation and optimisation support embedded in publisher monetisation engagements.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Recent Signals (ReklamUp)
Prebid.js 11.27.0 Released
Prebid.js version 11.27.0 was released on 2026-08-03. The release includes core fixes (escaping HTML-unsafe characters in encodeMacroURI and escaping values interpolated into generated VAST XML), new features (a Mantis RTD module and MGID Bid Adapter session props), multiple bug fixes and maintenance updates across several bid adapters and build/dependency improvements. The release artifacts (zip and tar.gz) were published with commit ea36e5e and the release action attributed to github-actions.
Read original sourceReklamUp: Frequently Asked Questions
What is ReklamUp?
ReklamUp is a publisher monetisation platform operated by Arsus Technologies Ltd that provides SSP, header bidding, open bidding, app mediation, and Google AdX/MCM access.
Who uses ReklamUp?
Digital publishers, mobile app developers, and media owners use ReklamUp to monetise web and in-app inventory and improve yield.
How does ReklamUp make money?
It makes money mainly through a percentage share of advertising revenue generated through its monetisation stack, with additional service revenue from implementation and optimisation support.
Company Facts
- Founded
- 2013
- Headquarters
- United Kingdom
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- reklamup.com