Alliance Gravity

Alliance Gravity creates value by pooling first-party data and ad inventory from multiple French media, telecom and commerce partners into a shared advertising platform. It monetises this aggregated supply by packaging audience segments, enabling campaign activation and facilitating media buying across its partner network. The business model depends on consortium data scale, advertiser demand and transparent access to premium publisher inventory rather than owning a single media property.

Alliance Gravity is a French adtech company operating a pooled first-party data and advertising activation platform for the open web. It aggregates audience data and inventory from a network of French publishers and partners, then enables agencies and advertisers to build audience segments, target campaigns and access verified inventory across participating sites and apps. Its offering sits at the intersection of customer data activation, publisher alliance media and programmatic buying.

The company makes money through data-driven advertising activation, likely combining audience access fees, media transaction margins and campaign-based pricing. Its customers are media agencies, advertisers and brands seeking cookieless targeting and scaled reach on French digital inventory. Products such as Full-View add a performance-priced video layer by charging only for completed and viewable impressions.