Afront

Afront runs a two-sided programmatic advertising business. It provides buying technology for advertisers and agencies and monetisation technology for publishers and app owners, facilitating real-time transactions across digital inventory. Value is created by matching demand with supply, providing targeting and optimisation tools, and offering reporting and yield controls that help buyers improve campaign efficiency and sellers improve revenue per impression.

Afront is a UK-based digital media technology company operating a programmatic demand-side platform and supply-side platform under the Afront brand. Its DSP enables advertisers and agencies to buy media across CTV, video, mobile and display, while its SSP helps publishers, app developers and CTV content owners monetise inventory through auctions, private marketplace deals and programmatic guaranteed transactions.

The company makes money primarily from media transaction volume rather than consumer subscriptions. On the demand side, it intermediates advertiser spend through programmatic buying tools and optimisation workflows; on the supply side, it connects publisher inventory to demand and captures a percentage of spend or platform margin. Its customer base is business-facing, centred on advertisers, media agencies, publishers and app developers rather than end consumers.