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The NAA Files A Complaint About Ad Blocking; Samsung Takes The Platform Approach With TV

AdExchanger’s roundup covers several industry moves: the Newspaper Association of America filed a complaint with the FTC alleging certain ad blocking companies engage in unfair and deceptive practices, spotlighting paid whitelisting and blocking metered subscriptions. Samsung is pursuing a platform-based strategy for its TVs, with an internal team managing performance revenue partnerships with Netflix and an ad sales group offering home screen tiles and promoted TV app placement to expand advertisers, though analysts foresee consumer and regulatory blowback. The Media Ratings Council plans to issue mobile viewability standards by mid-June addressing page latency, in-feed ad exposure, and user interaction, while continuing work on an audience-based digital ad currency. Stripe has launched a product enabling retailers to sell through social channels, even as Twitter retreats from its Buy button. The round-up also notes Mediacom’s John Gittings has been promoted to Americas CSO.

The Value Of Telco Data; Ad Blocking Doomsday

AdExchanger's news round-up covers telcos monetizing mobile audience data by licensing datasets to SAP, IBM, HP and AirSage, with SAP's Consumer Insight 365 ingesting around 300 cellphone events daily for 20–25 million subscribers. 451 Research projects the telco data market to rise from $24B in 2015 to $79B by 2020. The piece also notes Twitter's Brand Hub expansion for real-time brand insights and influencer data, with Andrew Bragdon describing its measurement capabilities. Mondelez reports a near-halving of TV ad spend over five years as digital advertising fills the gap, according to CMO Dana Anderson. Jed Hartman (CRO, Washington Post) warns that ad blocking could reach parity with average direct-sellthrough CPM within four years. The roundup lists several technology and media updates, including Google, TiVo, Time Warner Cable, KT, Adtile, Hearst, Digiday and Business Insider.

Video Publishers Grab For Content; Users Prefer Banners Over Native

AdExchanger's Monday news roundup covers a mix of platform content deals and shifting ad formats. Reuters notes YouTube is in talks with Hollywood and indie producers to fund premium content, potentially elevating the platform's appeal to advertisers. Hulu strikes an $80 million three-year deal to stream South Park exclusively, aligning streaming services with premium content to attract ad dollars. A Contently study of 542 US internet users finds mixed feelings about native advertising: 48% think sponsored content is paid for, 52% disagree; 54% don’t trash sponsored content, but 59% say sites lose credibility with brand-sponsored content. TripleLift teams with Bazaarvoice to launch native spots alongside retailer products, aided by Bazaarvoice’s Longboard Media. Salesforce.com is set to acquire RelateIQ for $390 million, promising analytics-infused improvements across Salesforce’s marketing tools. Other items include Adtile’s GPS-enabled HTML5 mobile ads and Twitter’s new organic tweet analytics.