Adprime

Adprime operates a vertical AdTech model centred on healthcare media buying and monetisation. It combines demand-side software, curated exchange supply, proprietary audience data, contextual targeting, and selected managed services into one healthcare-specific advertising stack. The company creates value by helping advertisers access compliant, relevant, and brand-safe healthcare audiences, while helping publishers monetise specialised inventory through private marketplaces, targeting, and sponsored placements.

Adprime is a US healthcare-focused advertising technology company that provides programmatic buying, curated supply, contextual targeting, audience data, and managed campaign services for pharmaceutical and healthcare marketers. Its core products include a self-service DSP, a healthcare-focused exchange, contextual and data targeting tools, and sponsored content offerings across health and lifestyle publisher inventory.

The business monetises advertiser spend through technology take rates, inventory margins, data-driven targeting, and service fees for managed performance campaigns. Its direct customers are healthcare advertisers, pharmaceutical brands, agencies, programmatic buyers, and, on the supply side, publishers participating in its curated healthcare advertising ecosystem. In 2025, Adprime was acquired by Newsweek Publishing LLC.