Doceree

Doceree operates a vertical adtech model for healthcare. It creates value by aggregating regulated healthcare media supply, clinical workflow access and HCP audience data, then packaging these capabilities into software and activation products for pharmaceutical advertisers, agencies and healthcare publishers. On the demand side, it enables campaign targeting, activation and measurement. On the supply side, it helps healthcare publishers monetise inventory. The business combines platform software, proprietary data assets and transaction-enabled media activation.

Doceree is a private healthcare advertising technology company focused on connecting pharmaceutical marketers and agencies with healthcare professional audiences across clinical workflows, specialist medical publishers and related healthcare media environments. Its product suite includes programmatic buying tools, an ad server for healthcare publishers, HCP data and audience products, a marketplace for audience activation, and conversational and point-of-care messaging solutions tailored to regulated healthcare settings.

The company generates revenue from media spend flowing through its healthcare advertising products, software access for publisher and advertiser tools, and data activation or usage fees tied to HCP audience intelligence. Its direct customers are pharmaceutical brands, healthcare marketers, agencies, programmatic buyers and healthcare publishers, rather than end consumers.