Admo.tv

No Attribution: Social Credited for TV Wins

VideoWeek features an interview with Vinnie Khurana, head of sales UK at Admo.tv, filmed at New Video Frontiers 2019 in London. Khurana argues that TV exerts a strong halo effect on campaign results, but attribution gaps often leave social platforms claiming credit for successes driven by TV buys. The discussion explores the current state of TV attribution and how TV data can be used to inform cross‑screen measurement and media planning. The piece highlights the importance of proper attribution to separate TV‑driven impact from social‑driven outcomes and notes Admo.tv's perspective on refining measurement in a cross‑screen landscape. It reflects broader industry concerns about cross‑device measurement, privacy considerations, and the push to credit media impact accurately in an increasingly connected media ecosystem.

Can Probabilistic and Deterministic TV Analytics Coexist

Deterministic TV analytics rely on set-top boxes and household data to identify who watched what and when, with examples including Sky AdSmart and Samba TV, supporting addressable TV. Probabilistic analytics infer exposure from live TV streams using image and audio recognition to detect ads and context, then apply spike analysis and attribution modeling to link TV exposure with online activity, often noting a margin of error around five percent. The article discusses how probabilistic methods can measure brand impact and how deterministic methods can optimize TV buying, including econometric modeling of the media mix. Activation and amplification strategies may tie TV campaigns to digital channels through retargeting and strategic timing. The piece frames these approaches as complementary rather than mutually exclusive and cites Vinnie Khurana of Admo.tv discussing coexistence on a New Video Frontiers London panel.

New Video Frontiers 2019: Apocalypse to Opportunity

VideoWeek previews New Video Frontiers 2019 in London, Europe’s leading video and OTT advertising conference, noting the event draws 500+ brands, agencies, broadcasters, publishers and tech companies. The piece recounts NVF’s evolution and outlines seven themes spanning politics, regulation, industry legends, analysts, technology, buy-side and sell-side perspectives, and a forward-looking ethics session. Highlights include Jack Straw discussing Brexit and the media, an ICO Town Hall with Simon McDougall on ad-tech regulation, and a panel on intelligent tracking prevention (ITP). Keynotes feature Beth-Ann Eason (Innovid), Maria Flores Portillo (Amobee) and Dennis Crushell (Tubular Labs). The report also spotlights interviews and sessions with Tom Rogers (Captify) and Jamie West (Sky), along with broader commentary on privacy, data, measurement and cross‑platform advertising. Overall, the article frames privacy, governance and technology as central to the industry’s near-term evolution.