ADMAN

The business model combines proprietary advertising infrastructure with recurring B2B platform monetisation. Phaistos Networks supplies ad serving, campaign management, programmatic trading and identity capabilities to participants in the digital advertising market, helping advertisers and agencies execute campaigns while enabling publishers to manage and monetise inventory. Its value creation depends on embedding its tools into customer workflows and extending usage across multiple parts of the ad tech stack.

ADMAN is the ad serving and campaign management platform developed by Phaistos Networks S.A., a Greek advertising technology company. The platform is used by advertisers, media agencies and digital publishers to manage, deliver and track targeted advertising campaigns across web and mobile channels. Based on the supplied product data, the wider company stack also includes Adomium for programmatic buying and GR-ID for cookieless identity and measurement support.

The company generates value by providing proprietary ad tech infrastructure to both buy-side and sell-side customers. Revenue is likely derived from a mix of software access fees, ad serving usage fees tied to campaign volumes, and transaction-based monetisation on programmatic activity, with additional licensing or partnership revenue from identity solutions.