Adloox

The business is built around providing ad verification, attention measurement, fraud detection and brand safety controls as a software platform integrated into the digital advertising supply chain. It creates value by improving media quality, reducing invalid traffic and low-quality placements, and supplying attention metrics that buyers and sellers use to optimise campaigns. Core products include attention scoring, MFA (made-for-advertising) detection, fraud prevention, contextual brand safety and cross-channel analytics. These capabilities are delivered through direct platform access, reporting dashboards and native integrations with major DSPs/SSPs, including pre-bid segments and post-bid measurement that plug into existing programmatic workflows. As part of Scope3, the offering also fits into a broader sustainability and media quality stack, but Adloox itself focuses on verification and measurement rather than media buying.

Adloox is a France-based ad verification and measurement company, now part of sustainability-focused advertising firm Scope3. It provides tools to measure advertising attention, detect invalid and fraudulent traffic, and enforce brand safety controls across programmatic and direct digital advertising channels, with integrations into major DSPs and SSPs.

The company generates revenue from enterprise contracts for its verification and analytics platform and from commercial integrations that expose its pre-bid and post-bid segments inside programmatic buying platforms. Its customers are primarily advertisers, agencies, trading desks, DSPs, SSPs and publishers that need attention, fraud and brand safety measurement to optimise media spend and protect campaign quality.