Aidem (Aidem Ads)

The company operates a B2B software platform that provides programmatic media buying, fraud prevention and analytics capabilities as a hosted demand-side platform. It creates value by consolidating campaign setup, cross-device attribution and impression-level reporting in one interface, reducing fraud through deterministic anti-device and anti-domain spoofing, and exposing full OpenRTB fields for transparency and analysis. Advertisers and agencies use it to plan, buy and measure campaigns across multiple channels from a single system instead of stitching together separate DSP, fraud and analytics tools.

aidem.com is a UK-based advertising technology company operating an AI-powered demand-side platform (DSP) launched in 2021. Its platform allows advertisers and agencies to buy programmatic media across mobile, desktop and connected TV, with built-in ad fraud protection and detailed impression-level reporting using OpenRTB fields.

The company generates revenue by charging subscription fees for different platform tiers and billing separately for media spend, including via pre-paid advertiser balances. Its customers are performance-focused advertisers, e‑commerce brands and media agencies that want secure programmatic buying, deterministic anti-fraud, and granular analytics and attribution in a self-serve environment.