Adjust Digital

The company operates a hybrid agency–software model in digital advertising production. It creates value by designing, coding and scaling digital ad creatives (banners, video, HTML5, high‑impact formats) and by providing a self‑service creative platform and templates that allow clients to build and version ads themselves. Dynamic creative (DCO) services and attention analytics are layered on top of this production capability.

Revenue is generated primarily from service fees for production projects and ongoing retainers with brands and agencies, complemented by recurring subscription or licence fees for access to the self‑service platform. Additional value‑added services such as DCO builds, feed integrations, and AI‑based eyetracking and attention analysis are monetised as modular, paid add‑ons, increasing client spend and embedding the company in clients’ campaign workflows.

Adjust Digital is a Danish digital advertising production and creative technology company focused on display, video and high‑impact banner formats. It provides both full‑service production and a self‑service online tool for building and managing digital ad creatives, as well as dynamic creative optimisation (DCO) formats and attention measurement services.

The company earns revenue through project and retainer fees for creative production, subscriptions or licences for its self‑service creative tool, and add‑on fees for dynamic campaigns, high‑impact formats and AI‑based eyetracking and attention analysis. Its customers are brands and media agencies that need scalable banner and video production, dynamic ad formats, and pre‑flight creative optimisation for digital campaigns.