Adimo

The company operates a B2B shoppable media and commerce-enablement platform. It integrates with a large network of online retailers and provides embeddable widgets and modules (buy-now, add-to-basket, shoppable recipes, where-to-buy) that brands and agencies place inside digital campaigns, websites and publisher content. These modules route shoppers to retailer baskets or product pages and feed back retailer transaction data into an analytics layer for sales attribution. Value is created by reducing friction between media and purchase, and by giving marketers transaction-level performance data for FMCG campaigns across many retailers and markets. The business likely structures engagements around enterprise deployments and campaign-based programmes for brands and agencies, rather than acting as a retailer or ad network itself.

Adimo is a UK-based shoppable media and commerce-enablement platform that embeds purchase and “add to basket” functionality into brand and publisher digital content. Its tools connect media, recipes, and product pages directly to online retailers in multiple markets, and provide sales attribution and analytics based on real retailer transaction data.

The company sells primarily to FMCG/CPG brands, retailers and their media or ecommerce agencies, enabling them to turn marketing content into purchase paths and to measure sales impact across over 400 integrated retailers in about 60 markets. Consumer-facing widgets are free to end-users; revenue comes from brands and enterprise clients paying for access to the platform and campaign activations.