Adimo
Adimo is a shoppable marketing software linking ads directly to retailer baskets.
Analyst Perspective
Adimo Company Ltd is a UK private adtech and martech software company that provides shoppable marketing infrastructure for brands and retailers. Its platform embeds buy-now and add-to-basket functionality into digital ads, social content, video, and web experiences, then routes shoppers to retailer purchase paths and reports campaign performance against commerce outcomes. The company sells this capability as B2B software rather than operating as a retailer or publisher. Adimo generates revenue from enterprise software access and campaign activation tied to its shoppable marketing platform. Its direct customers are consumer packaged goods brands, retailers, and digital marketing teams that want to connect media spend to measurable sales activity. The company operates in the UK and Europe, with evidence of US expansion activity from its 2021 funding round.
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Updated: 14 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Adimo
Category Differentiation
Adimo is not an e-commerce retailer or a standalone shop system. It is B2B shoppable marketing software that links brand media to retailer purchase paths and commerce measurement.
Adimo: About
Adimo operates a B2B software model built around commerce enablement within digital marketing. It creates value by inserting retailer-linked purchase functionality into marketing assets, allowing brands to shorten the path from media exposure to checkout while measuring downstream engagement and sales. The platform sits between brand marketing activity and retailer conversion paths, making it a point solution for shoppable activation and attribution rather than a full commerce stack.
How Adimo Works & Monetises
Business model analysis and core revenue streams
Adimo monetises through SaaS licensing for access to its shoppable marketing platform, supplemented by activation or usage-based fees linked to campaign volume and deployments. Commercial value is anchored in commerce enablement, retailer linking, and closed-loop measurement tied to engagement and sales outcomes. Enterprise brand contracts and retailer-connected deployments are the core revenue drivers.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (Adimo)
Adimo Secures Funding to Boost Shoppable Marketing Growth
Adimo, a global specialist in shoppable marketing, announced a strategic partnership with FirstPartyCapital (FPC), an early-stage VC in ad tech, martech, and digital media, and secured additional funding from FPC alongside existing investors including Scottish Enterprise to accelerate growth. The ten-year-old company provides a platform enabling brands in CPG, electronics, health and beauty, and DIY to monetize media across display, video, social, and connected TV, with live pricing and product availability and the ability for shoppers to add products to baskets or locate offline purchase locations. Adimo emphasizes privacy-secure, cookieless data analytics to understand consumer behavior and prepare for third-party cookie deprecation. Notable customers include Nestlé, SC Johnson, Beyond Meat, and Crown Paints. Gavin Stirrat (CEO) and Rich Ashton (FPC) anticipate momentum in commerce-media adoption with this investment, strengthening Adimo’s growth trajectory.
Read original sourceAdimo: Frequently Asked Questions
What is Adimo?
Adimo is a B2B shoppable marketing platform that embeds buy-now and add-to-basket functionality into digital marketing and connects users to retailer checkout paths.
Who uses Adimo?
Adimo is used by consumer packaged goods brands, retailers, and digital marketing teams that want to make campaigns directly shoppable and measure commerce outcomes.
How does Adimo make money?
Adimo makes money through SaaS platform fees, campaign activation or usage-based pricing, and related implementation or integration services.
Company Facts
- Founded
- 2019
- Headquarters
- Radleigh House/1 Golf Road, Clarkston, Glasgow, Scotland, G76 7HU
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- adimo.co