Gravite
Gravite is a in-app monetisation infrastructure for mobile publishers and app developers.
Analyst Perspective
AddApptr GmbH, trading as Gravite, is a German adtech company focused on in-app monetisation for mobile publishers, app developers, and game studios. Its product stack includes a mediation SDK, a programmatic in-app marketplace, managed monetisation services, and an AI-driven optimisation layer. The company operates as supply-side infrastructure for mobile inventory, helping publishers connect to multiple demand sources, improve fill rates, and increase CPMs and overall ad revenue. Gravite generates revenue through a mix of programmatic take-rates on ad spend flowing through its mediation and marketplace products, plus service-based fees or revenue-share arrangements for managed monetisation. Its direct customers are businesses rather than consumers: mobile app publishers, developers, ad operations teams, and programmatic buyers using in-app inventory. The company is privately held and operates as part of Aonic AB (publ).
Analyst Signal Briefing
Archived (Stand: 11 Jul 2026)No strategic news signals detected in the last 90 days.
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Key insights about Gravite
Category Differentiation
Gravite is a B2B mobile ad monetisation and in-app supply platform, not a consumer app or a general-purpose AI company. It is the rebranded market identity of AddApptr GmbH, not a separate legal entity.
Gravite: About
Gravite provides B2B ad monetisation infrastructure and managed services for the mobile app ecosystem. It creates value by aggregating demand sources, simplifying SDK integration, automating yield optimisation, and giving publishers a unified way to monetise in-app inventory. The company captures value through transaction-linked monetisation on programmatic inventory and service-led monetisation for publishers that outsource ad operations and optimisation.
How Gravite Works & Monetises
Business model analysis and core revenue streams
Gravite monetises through percentage take-rates on mediated and marketplace advertising spend, alongside managed-service fees or revenue-share arrangements for outsourced monetisation. Its SDK and marketplace products scale with publisher ad volume, while the managed Monetize offering adds service revenue tied to integration, ad operations, and ongoing optimisation. The optimisation engine increases publisher yield, which supports larger transaction volumes and stronger take-rate capture.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Service
Recent Signals (Gravite)
PubMatic hires César Masumbuku for Central Europe
PubMatic has appointed César Masumbuku as Senior Director Advertising Solutions Central Europe, effective July 1, 2026. Masumbuku will be based in Hamburg and report to Matt Salmon, VP Advertiser Solutions EMEA. He joins from Index Exchange, where he spent five years as Sales Director DACH & CEE, and previously worked at Powerchord, Bloomreach and Gravite. PubMatic highlights his experience in curation, data partnerships, CTV and identity management and links the hire to expansion of its advertiser-solutions activities and curated supply models. The article also references PubMatic's earlier January launch of an 'Agentic OS' for agentic programmatic advertising, which at launch involved partners including WPP Media and MiQ.
Read original sourceGravite: Frequently Asked Questions
What is Gravite?
Gravite is the trading brand of AddApptr GmbH, a German adtech company providing in-app mediation, marketplace, optimisation, and managed monetisation products for mobile publishers.
Who uses Gravite?
Mobile app developers, publishers, game studios, ad operations teams, and programmatic demand partners use Gravite to monetise and buy in-app inventory.
How does Gravite make money?
Gravite earns revenue from take-rates on mediated and marketplace ad spend, plus managed-service fees or revenue-share arrangements for outsourced monetisation.
Company Facts
- Founded
- 2012
- Headquarters
- Germany
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- gravite.net