AccountInsight

The company operates as an advertising technology provider with a specialised business-to-business demand-side platform for account-based advertising. It connects to over 50 ad exchanges to buy open-web display inventory on behalf of clients while applying proprietary account identification, intent scoring and account-level controls. Value is created by enabling deterministic company-level targeting and reporting without reliance on cookies, helping B2B marketers align media activation to predefined account lists and sales priorities.

Commercially, the platform is sold through direct sales and agency partnerships rather than self-serve sign-up, with campaigns typically activated following a demo and onboarding process. Revenue is driven by client media budgets flowing through the DSP, combined with platform or technology fees and, where relevant, managed service fees for campaign planning, execution and optimisation, as well as revenue-share arrangements with partner agencies.

accountinsight.ai is a UK-based advertising technology company providing a business-to-business demand-side platform (DSP) focused on account-based advertising. Its platform uses non-cookie identifiers and IP-based resolution to target individuals within specific companies across multiple ad exchanges, enabling brand and performance campaigns aimed at predefined accounts.

The company makes money by powering B2B display advertising campaigns for corporate marketers and agencies, with revenue tied to media spend and associated technology or service fees. Customers are B2B marketers and media agencies that need deterministic, company-level targeting and reporting, particularly in a cookieless and GDPR-aware context.