Instytut Badań Pollster

The company operates as a project-based market research and data services provider. It designs and executes custom CAWI studies (and related quantitative work) using its own survey system and a large proprietary online panel of Polish respondents. Value is created by delivering targeted samples, data collection, and analysis tailored to client research objectives, as well as by enriching digital advertising with survey-based audience insights. In addition, it leverages survey and behavioural data to build anonymised audience segments for internet advertising networks, providing campaign analysis and reporting. This positions the firm at the intersection of traditional market research and data-driven advertising services, monetising both research execution and data-enabled targeting offerings for business clients.

Instytut Badań Pollster is a Polish market research firm owned by Accorp Sp. z o.o. It specialises in online quantitative research using the CAWI method, supported by a proprietary survey system and an in-house online panel branded as Reaktor Opinii, which reportedly includes over 450,000 registered panellists in Poland. The company generates revenue by delivering bespoke research projects, providing access to its online panel, and offering audience-targeting and campaign-analysis services for digital advertising networks, advertisers, publishers and agencies. Its paying customers are commercial brands, research buyers, media and advertising ecosystem partners, and occasionally academic or public-sector clients commissioning online studies in the Polish market.