Aberdeen

The company operates a vertically integrated savings and investment model across retail and intermediary channels. It runs direct‑to‑consumer investment platforms that provide access to ISAs, SIPPs, trading accounts and portfolios, and adviser platforms that centralise administration, custody and execution for client assets held by wealth managers and financial advisers. In addition, it manufactures investment products including funds, investment trusts, model portfolios and pension wrappers that can be held on its own platforms and external platforms.

Value is created by providing regulated infrastructure for investors and advisers to hold, trade and administer investments at scale, and by offering managed investment products that meet different risk and return profiles. The company captures value via platform economics (subscriptions, administration and transaction fees) and asset management economics (basis‑point management fees and ancillary charges tied to assets and activity).

Aberdeen Group plc (now trading as abrdn) is a UK‑based, publicly listed savings and investment group. It operates retail investment platforms, adviser platforms and asset management products including funds, investment trusts, SIPPs and ISAs. Through its acquisition of Interactive Investor it serves UK retail investors via a subscription‑based investment platform, while its Wrap and Elevate platforms, SIPPs and model portfolios support financial advisers and wealth managers.

The group generates revenue primarily from platform subscriptions and transaction charges, custody and administration fees for adviser platforms, and management fees on funds and investment trusts based on assets under management. Its direct customers are retail investors using its consumer platform and financial advisers, wealth managers and intermediary firms using its adviser platforms and packaged investment solutions.