7Pass
Single sign-on for ProSiebenSat.1 digital services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ProSiebenSat.1 Digital Data GmbH
- Entity type
- COMPANY
- Headquarters
- Medienallee 7, 85774 Unterföhring, Germany
- Company size
- <10
- Market role
- MarTech Vendor
- Official website
- 7pass.de
What 7Pass does
The business model is an internally operated identity infrastructure layer for a media group. 7Pass creates value by reducing login friction across consumer services, consolidating first-party user identity and consent data, and giving ProSiebenSat.1 a shared authentication foundation across its digital portfolio. Rather than selling software externally, it supports the parent group’s broader media, advertising and streaming businesses.
Category differentiation
7Pass is not an external enterprise identity vendor like Okta or Auth0. It is the consumer-facing login layer used across ProSiebenSat.1 digital properties, operated by ProSiebenSat.1 Digital Data GmbH.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
7Pass is the central login and single sign-on service operated by ProSiebenSat.1 Digital Data GmbH, a subsidiary within the ProSiebenSat.1 Media SE group in Germany. It enables consumers to register once and use one account across multiple ProSiebenSat.1 websites, online offers and mobile apps, while centralising authentication, account management and privacy settings. The service is free for end users and does not appear to monetise directly as a standalone software product. Its economic role is indirect: it provides the group with a unified first-party identity layer that supports audience recognition, privacy management, personalisation and the monetisation of ad-supported and subscription-based digital media properties.
Business model & monetisation
7Pass is free to consumers and is best understood as a brand-funded internal platform. Monetisation is indirect through the parent group: a unified login and identity layer can improve user retention, consented first-party data capture, personalisation, subscription sign-in journeys and advertising effectiveness across ProSiebenSat.1 digital properties.
- Internal identity infrastructure support for group digital properties
- Brand-funded internal platform
- Advertising yield enablement via first-party identity and consented audience recognition
- Indirect monetisation through parent group advertising revenues
- Subscription and account conversion support for paid media services
- Indirect monetisation through parent group subscription revenues
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ProSiebenSat.1 Digital Data GmbH
IAB vendor record: 952
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about 7Pass
What is 7Pass?
7Pass is the central login and single sign-on service for ProSiebenSat.1 digital websites, apps and online offers.
Who uses 7Pass?
Consumers use it to access ProSiebenSat.1 digital services, while ProSiebenSat.1 business units use it as shared identity infrastructure.
How does 7Pass make money?
It does not appear to charge users directly; its value is indirect through supporting the parent group’s advertising, personalisation and subscription businesses.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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