Who competes with Nike?

Based on our market intelligence graph, the primary direct competitors to Nike include Under Armour, PUMA, DICK'S Sporting Goods alongside 2 other identified alternatives.

Competitive dynamics are verified through market documentation and vendor positioning.

Under Armour

Alternative

Public sportswear brand selling apparel, footwear and accessories globally.

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PUMA

Alternative

Global sportswear brand selling footwear, apparel and accessories direct.

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DICK'S Sporting Goods

Alternative

US sporting goods retailer with e-commerce, retail media and youth sports assets.

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New Balance

Alternative

Privately held athletic footwear and apparel brand with strong D2C retail.

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adidas

Alternative

Global sportswear brand selling apparel, footwear and digital-first retail experiences.

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Unlock the Nike Ecosystem

Explore all relationships in Polaris7. See exactly how Nike connects to the rest of the market, including parent companies, platform integrations, and direct competitors.