Who competes with Alibaba Group?

Based on our market intelligence graph, the primary direct competitors to Alibaba Group include Rakuten Rewards, Tencent, eBay.

Competitive dynamics are verified through market documentation and vendor positioning.

Rakuten Rewards

Alternative

Cashback and affiliate commerce platform for shoppers and merchants.

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Tencent

Alternative

Chinese internet platform spanning social, gaming, media, ads and cloud.

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eBay

Alternative

Marketplace operator monetising seller fees and on-platform advertising.

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Unlock the Alibaba Group Ecosystem

Explore 120+ relationships in Polaris7. See exactly how Alibaba Group connects to the rest of the market, including parent companies, platform integrations, and direct competitors.