Zillow

Zillow Group operates consumer real‑estate marketplaces and supporting software which attract large volumes of home‑shopping and rental traffic. This audience and associated intent data create value for estate agents, brokerages, property managers, builders and lenders that seek buyer, seller and renter leads. The group converts consumer engagement into revenue by selling advertising inventory, featured placements and lead‑connection programmes on a market/ZIP‑code basis, and by offering pay‑for‑performance options tied to successful connections or transactions. It further extends value by providing SaaS transaction‑management tools and mortgage‑technology services that streamline professional workflows and enable deeper integration into the property transaction lifecycle. Ancillary brand and display media products let national and regional advertisers reach property‑intender audiences across its network.

Zillow Group is a United States–based online real‑estate platform operator that aggregates residential for‑sale and rental listings, property data and mortgage information across a portfolio of consumer websites and apps. It uses proprietary automated valuation models, search tools and transaction‑support software to connect home buyers, sellers and renters with estate agents, property managers, home builders and mortgage lenders.

The company generates revenue primarily by selling advertising and lead‑generation products to estate agents, brokerages and property managers, by selling brand and performance media to housing‑adjacent advertisers, by monetising mortgage originations and referrals, and by licensing SaaS transaction‑management and mortgage‑tech tools to professional customers. Its direct paying customers are real‑estate professionals, brokerages, property managers, builders, lenders and other advertisers, while consumers use its marketplaces largely for free.