Vudoo

Vudoo operates a B2B SaaS and commerce enablement model. It provides proprietary software that lets business customers add embedded checkout, interactive content layers and transaction measurement to digital media and content experiences. The platform creates value by reducing the gap between content engagement and purchase, allowing publishers and advertisers to monetise content more directly and enabling brands to attribute sales to media exposure and interaction.

Vudoo is an Australian B2B software company that provides a content commerce platform for turning digital content and advertising into shoppable experiences. Its core product embeds checkout directly inside video, display and other content units so consumers can complete purchases without leaving the experience. The company also provides attribution and analytics that connect impression and engagement data to transaction outcomes.

The business appears to sell primarily to publishers, advertising agencies, brands, retailers and media owners, including customers buying or monetising CTV and OTT inventory. Vudoo makes money mainly through SaaS-style platform licensing and likely usage- or campaign-based commercial terms, with potential performance or transaction-linked pricing where embedded commerce drives measurable sales.